Senin, 10 September 2012



THE Chief Executive Officer (CEO) of rlg Communications, Mr Roland Agambire, has been adjudged the Marketing Man of the Year 2011.

The award, which was conferred on him last Saturday at the 23rd Chartered Institute of Marketing Ghana (CIMG) Awards Night held at the Banquet Hall, State House in Accra, was in recognition of his untiring efforts to build a business empire in information and communication technology (ICT).

The CEO of L’aine Services, Mrs Ellen Hagan, was also selected as the Marketing Woman of the Year 2011 in recognition of her efforts to nurture a human resource company with a staff strength of about 3,000 to provide jobs for unemployed graduates. 

The prestigious Marketing Man of the Year and Marketing Woman of the Year awards are conferred on persons who distinguish themselves in the field of marketing.

The awards event seeks among other things, to promote high professional standards in the marketing fraternity and encourage excellence among marketing practitioners.
It also aims to promote awareness of the marketing concept and its importance to the success of businesses.

This year’s event was on the theme: “The Role of Marketing for Sustainable Multiparty Politics” and it highlighted the institute’s ability to promote the sustainability of party politics in the country.

Mr Agambire, who is currently the youngest person to receive the prestigious award, has provided over 5,000 jobs for the youth of the country.
 He received a plaque, a citation, a sketch photo of himself and a certificate.

The Commercial Director of PZ Cussons Ghana, Mr  Kwame A. B. Asante, was also handed the CIMG Marketing Practitioner of the Year Award for successfully  re-branding some of the top products  of the company.

The Commercial Training Manager of Crown Agents Ghana Limited, Mr Victor Nii Tettey Mac-Cathy, received the Marketing Student of the Year Award while  the Executive Director and Founder of  New Horizon Special School, Mrs Salome Francois, received the Special CIMG award  for providing support and care to children with autism in society.

Addressing the gathering, the National President of CIMG, Mrs Shola Safo-Duodu, explained that politics just like marketing was an integrated system in which sets of activities interacted and worked with each other in order to achieve an ultimate goal.

She noted with concern that political parties in recent times had adopted marketing methods and techniques to promote their candidates and sway public opinion.

She said there was the need for politicians to focus on the emerging needs of Ghanaians, develop products and services to meet their needs, inform citizens about the product and also make the products and services easily assessable to the public.

“We have come to a point where we should apply marketing concepts to the strategic process of politicians and their parties selling themselves and ideas to voters,” she said.

Additionally, appealing to people and winning their votes  should be achieved  not by coercion  but by the ability to convince  them about the candidate’s character, his/her leadership potentials, and his/her passion for work for the common good of the country and not for his or her selfish interests.

“As we approach the national elections, we need to conduct our affairs with politicking with the outmost care and with deep respect for each other,” she added.

She, therefore, called on Ghanaians to not only look inward, but focus on the political frontier and offer the necessary help that would guarantee a successful election process.

In his keynote address, the Bishop of the Methodist Church of Ghana, Rev Professor Emmanuel Asante, lauded the institute’s ability to use the expertise of members to promote the sustainability of party politics in the country.

He urged the institute to  make available and push for implementation marketing concepts that were relevant for promoting democracy.

“When we adopt such acceptable professional and transparent means of engagements in our politics, we will be promoting understanding and trust in the process,” he said.
Reverend Asante called on Ghanaians especially the elite class to continue working for peace through engagement and the practice of their vocations.

“Let us make dedicated sacrifices to help in the process of peace building and progressing our democratic institution building,” he added.

Other categories of the awards included the CIMG Hall of Fame Retainers, which was categorised into the Insurance Company of the Year received by the SIC Insurance Company Limited; the Motor Firm of the Year taken by Toyota Ghana Company Limited; and the Retail Outlet of the Year, which went to the Melcom Group of Companies.

The Media Awards Category include the Outdoor Advert of the Year taken by Dalex Finance (Pampering), Print Advert of the Year  awarded to L’aine Services (Bending Over), Television Advert of the Year received by the Ghana Aids Commission Aids Campaign (Azonto), and Radio Advert of the Year won by Devtraco - Master Planned Gated Communal Living.

The rest are the Television Programme of the Year 2011 awarded to Vodafone Health Line, the Radio Programme of the Year  2011 won by Citi FM’s Eye Witness News, and Brand Activation of the Year 2011 received by Lifebuoy Hand wash by Unilever.

The Business Sector Advocacy Challenge Fund (BUSAC FUND) took the Non for Profit Organisation of the Year 2011 under the Community category.

Under the Business Category, Enterprise Life Insurance Company, Metropolitan Insurance Company, Golden Tulip, Kumasi, and Global Media Alliance took the Insurance Company - Life of Year 2011, Insurance Company - General of the Year 2011, Hospitality Facility of the Year 2011, and Media Organisation of the Year 2011 respectively.

Others are Auto Plaza Limited, Agricultural Development Bank, Busy Internet, Vodafone Ghana, Tobinco Pharmacy, and KLM, which received the Motor Firm of the Year 2011, Bank of the Year 2011, Internet Service Provider of the Year 2011, Telecom Company of the Year 2011, Marketing-Oriented Organisation of the Year 2011 and Airline of the Year 2011 respectively.

The rest are Somovision Ghana Limited, Asadtek Group Limited,  Akate Farms and Yaa Serwa, Kumasi, which were awarded with Retail Outlet of the Year 2011, Manufacturing Company of the Year 2011, Agro-Based Product of the Year 2011 and Indigenous Catering Facility of the Year 2011 respectively.

Rlg phones and Bel-Aqua received the Product of the Year 2011 and Emerging Brand of the Year 2011 respectively under the Product category of the CIMG awards.

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