Selasa, 11 September 2012


THE Bank of Africa (BOA) has launched its elite banking services with a call on clients and customers to step into a new world of sheer delight that comes with being an elite customer.

The elite banking services will provide customers with serene, secure and private ambiance to transact businesses with handpicked professional on-demand relationship managers.

Speaking at the launch, the Chairman for the occasion, Dr Ken Kwaku, lauded the effort of the bank to improve upon its client services in the country.

He explained that with greater transparency in economic development, including the banking and financial service sector, there would be greater demand for elite banking services and other products.

Furthermore, with the rapid increase in the number of banks and the banking services in the country, there was the serious need to ensure that competent skills were developed to support the various specialised products being introduced.

The Head of Elite Banking of the Bank of Africa (BOA), Madam Sharon Bansa (middle), addressing the audience at the launch of the Elite Banking Services of BOA in Accra.
“Ghana needs to train and develop skills in our service sector including banking where future growth prospects appear to be most promising”, he said.

Dr Kwaku, who is also a Development and Investment Banker, encouraged the bank  to critically consider expanding  into parts of the country where  it did not currently operate, which includes the Eastern, Brong Ahafo, Volta, Upper East, Upper West and the Central regions.

He also advised the bank to review its commercial viability of not only expanding internet banking services but also providing services that pay credit card, school fees, utilities, among others, for elite banking clients.

He was, however, optimistic that the launch of the product and services  would attract more ideas including how to provide complementary services such as tax advisory, assets management, estate planning, discount shopping and financial market research, among others.

These, he said, were elite banking and services features that eligible clients demand and are willing to pay for, when professionally provided.

The Managing Director of the bank, Mr Kobby Andah, in his address said the launch of the elite banking services  was part of several unique initiatives that  the bank  had lined up to unveil between now and the second  quarter  of next year.

That, he said, would ease the stress of banking for all customers, adding that the bank would provide all levels of convenience and comfort to clients.

“ We at BOA are however certain that you have come to the end of the road in deciding who to bank with because you will find in us a partner who offers you a win-win relationship based on integrity, confidentiality and an insatiable quest for excellence”, he added.

Launching the services, the Head of Elite Banking, Madam Sharon Bansa, assured clients of a new world of banking experience.

She explained that BOA had a segment of high-profile customers with high deposits, adding that these customers compete with other customers for attention.

“These customers should enjoy a value proposition matching with their status and their profitability with the bank and will be managed through the dedicated elite banking centres and receive superior relationship management”, she explained.

Also, elite clients would have all access lifestyle cards that give them preferential treatment and special discounts with partner institutions such as airlines, supermarkets, hotels, spa and gyms.

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