Jumat, 05 Oktober 2012



The President of the Advertisers Association of Ghana, Mrs  Norkor Duah, has called on stakeholders in the advertising industry to implement strategies that would help meet the challenges of the sector.

This, she said would make the industry well regulated to ensure an efficient and credible advertising industry which would be devoid of unprofessional and undesirable practices.

Mrs Duah made this remarks today during a stakeholders meeting on the Advertising Industry Bill in Accra organised in collaboration with the Ministry of Trade and Industry and BUSAC to critically study, assess and evaluate the bill before submitting it to Parliament.

The Bill when passed into law would allow the Advertising Council to regulate the practice of advertising, register practitioners and license advertising companies.

The Council would also ensure that advertising is legal, honest and fruitful and that the best interest of the consumer of advertising was protected.

The meeting was also to sensitise the public about the advertising rules and regulations and also advocate for the immediate passage of the bill into law.

She said currently, the advertising agency in the country faces several challenges which include the proliferation of advertising agencies and media organisations in the country resulting to unethical and unfair practices that tend to discredit the industry.

She said the registration and operation of advertising agencies without due recourse to any rules and regulations, lack of mechanisms for the public to report on offensive advertisements that are published in the mass media, among others were some of the malpractices being executed in the industry.

She emphasised, however, that the regulation of the advertising industry was an ongoing exercise in the various countries in the world adding that Nigeria has recently held a summit to make proposals which would regulate alcoholic beverage marketing communications in the country.

Mrs Duah, therefore urged the stakeholders to make the implementation of the bill a key priority in order to awaken the principles and objectives of the industry in the country.

Presenting the Bill, a Legislative Draft Consultant, Mrs Estelle Matilda Appiah, said as a matter of public interest, there was the need to advocate for more responsible and responsive advertising to reassure consumers who have the right to factual information.

“There should be a complaints mechanism for the public to deal with unethical advertising and advertisements that make false claims,” she said.

She also called on the Food and Drugs Authority to play a role in restraining the advertisement of drugs on television sets without approval.

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