STORY: ZAINABU ISSAH
THE success of every business comes through hard work and dedication, but for Madam Grace Adjei, a 39-year-old widow, a covenant with God through ceaseless prayers played a critical role in the success of her business.
Madam Adjei, a mother of six, prayed to God and entered a covenant with her Maker three years ago to bless her business to enable her cater for her children.
Her doughnut business is now booming, making her earn more income and also offer employment opportunities to some young girls and women.
Following the death of her husband eight years ago, Madam Grace, as her colleagues affectionately call her, said she lost all hope of survival as she encountered numerous problems with some family members.
She was forced to move out of her matrimonial home and is currently staying with her aunt at La in Accra, with her children.
Madam Grace who holds a Middle School Leaving Certificate learnt how to make doughnuts from a friend whom she worked with for some time. She later stopped and start her own business to enable her save enough money to fund her children’s education.
She then set up a small business venture at Adabraka on the Graphic Road, close to the Central Market, to attract customers.
She told the Daily Graphic that when she started, business was slow due to stiff competition and that made her lose hope.
“This was when I decided to enter into a covenant with God to help me succeed in my business so that I can cater for myself and my children,” she said.
In fulfilment of her sacred pact with God, Madam Grace attends church service every Sunday and pays her tithes and other offerings to God.
She now employees 18 young girls and women who sell her doughnuts at the market centres on commission basis.
She attributed the success of her business to God and urged all to do the same.
Meanwhile, Madam Grace has plans of relocating to a better place to expand her business. She said operating at a section along the Graphic Road, with the usual thick black exhaust fumes from moving vehicles which engulf the surrounding, was not the best.
She said the smoke from the fire used in frying the doughnuts and the exhaust fumes from moving vehicles made it difficult for her to breath, adding that it is also difficult for her to operate on rainy days.
She, however, advised young women and girls who experienced difficulties in their lives to always look up to God for the solutions to their problems,
One of her customers said the sale of the doughnuts had helped her to put her children through school.
Asked why she buys from Madam Grace, she explained that her attitude to her customers was great and was always very understanding with them.
“Anytime I don’t have money to pay for the doughnuts, she is ready to give it out for me to pay later. Others do not do that and she has a way of encouraging me to work hard to support myself and my family and this draws me closer to her every day,” she explained.
The life story of Madam Grace may not be different from other women who work hard to provide for their children, but this also means that women like Madam Grace should be provided with entrepreneurship training and support to enable them employ others and reduce the high rate of poverty among women in the country.
THE success of every business comes through hard work and dedication, but for Madam Grace Adjei, a 39-year-old widow, a covenant with God through ceaseless prayers played a critical role in the success of her business.
Madam Adjei, a mother of six, prayed to God and entered a covenant with her Maker three years ago to bless her business to enable her cater for her children.
Her doughnut business is now booming, making her earn more income and also offer employment opportunities to some young girls and women.
Following the death of her husband eight years ago, Madam Grace, as her colleagues affectionately call her, said she lost all hope of survival as she encountered numerous problems with some family members.
She was forced to move out of her matrimonial home and is currently staying with her aunt at La in Accra, with her children.
Madam Grace who holds a Middle School Leaving Certificate learnt how to make doughnuts from a friend whom she worked with for some time. She later stopped and start her own business to enable her save enough money to fund her children’s education.
She then set up a small business venture at Adabraka on the Graphic Road, close to the Central Market, to attract customers.
She told the Daily Graphic that when she started, business was slow due to stiff competition and that made her lose hope.
“This was when I decided to enter into a covenant with God to help me succeed in my business so that I can cater for myself and my children,” she said.
In fulfilment of her sacred pact with God, Madam Grace attends church service every Sunday and pays her tithes and other offerings to God.
She now employees 18 young girls and women who sell her doughnuts at the market centres on commission basis.
She attributed the success of her business to God and urged all to do the same.
Meanwhile, Madam Grace has plans of relocating to a better place to expand her business. She said operating at a section along the Graphic Road, with the usual thick black exhaust fumes from moving vehicles which engulf the surrounding, was not the best.
She said the smoke from the fire used in frying the doughnuts and the exhaust fumes from moving vehicles made it difficult for her to breath, adding that it is also difficult for her to operate on rainy days.
She, however, advised young women and girls who experienced difficulties in their lives to always look up to God for the solutions to their problems,
One of her customers said the sale of the doughnuts had helped her to put her children through school.
Asked why she buys from Madam Grace, she explained that her attitude to her customers was great and was always very understanding with them.
“Anytime I don’t have money to pay for the doughnuts, she is ready to give it out for me to pay later. Others do not do that and she has a way of encouraging me to work hard to support myself and my family and this draws me closer to her every day,” she explained.
The life story of Madam Grace may not be different from other women who work hard to provide for their children, but this also means that women like Madam Grace should be provided with entrepreneurship training and support to enable them employ others and reduce the high rate of poverty among women in the country.
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